For any serious IT player in the Middle East, there are key market sectors that are easy to list – government, energy, banking, education, health, hospitality and so on.
One key question is how do you use your marketing spend effectively to reach and influence the key decision makers in these markets? Plan and influence their strategies?
For two decades, Computer News Middle East has been the link between the regional IT player and these key target markets. It has driven the messages of local relevance, business benefit and technology into focus for these decision makers.
The magazine covers all the important market sectors in depth, combining interviews, best practice case studies, news analysis and market trends through focused sections.
Add to this analysis of global news, exclusive interviews with global IT players from Silicon Valley to Taipei and you have an authoritative route to market.